Privacy Policy
Last Updated: August 06, 2026
Crilam Decorative Pvt. Ltd. ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy informs you as to how we look after your personal data when you use the Crilam Loyalty application and website (the "Platform") and tells you about your privacy rights and how the law protects you, specifically aligning with the Digital Personal Data Protection Act, 2023 (DPDP Act).
1. Identity of the Organisation
The data fiduciary responsible for your personal data is Crilam Decorative Pvt. Ltd., registered under the Companies Act, 2013, having its registered office in India. For any privacy-specific queries, please refer to the Grievance Officer section below.
2. Application Covered
This Privacy Policy applies solely to the Crilam Loyalty mobile application (available on Android and iOS) and the associated web portal. It governs the data collection, processing, and storage practices associated specifically with the loyalty and rewards program.
3. Data We Collect
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity Data: includes first name, last name, username or similar identifier, and user category (e.g., Customer, Dealer, Retailer, Carpenter).
- Contact Data: includes mobile number and email address.
- Technical Data: includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, and operating system and platform.
- Usage Data: includes information about how you use our Platform, products and services.
4. QR and Claim Information
When you scan a QR code using the Crilam Loyalty app, we collect data regarding the specific QR code scanned, the timestamp of the scan, the location data (if permitted by you), and the device used. This data is essential for validating the authenticity of the product, preventing fraud, and processing your claim for rewards.
5. Wallet Information
We maintain a secure record of your Crilam Loyalty wallet balance. This includes a detailed transaction history of all points earned through valid QR claims, redeemed points, and the current available balance. This financial data is processed strictly for the purpose of managing your rewards and facilitating redemptions.
6. How We Use Your Data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you (e.g., managing your loyalty account).
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., preventing fraud).
- Where we need to comply with a legal obligation.
7. Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.
8. Data Retention and Account Deletion
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. You have the right to request the deletion of your account and associated personal data at any time through the Platform's Account Deletion feature. Upon such request, subject to overriding legal obligations, your personal data will be erased, and your wallet balance will be forfeited.
9. DPDP Act 2023 Compliance
Our data processing practices are designed to comply with the Digital Personal Data Protection Act, 2023. You have the right to access, correct, and erase your personal data, as well as the right to grievance redressal and to nominate a person to exercise your rights in the event of your death or incapacity. We rely on your explicit consent for processing data where required by the Act.
10. Grievance Officer
In accordance with the DPDP Act, we have appointed a Grievance Officer to address any concerns or complaints you may have regarding the processing of your personal data.
Company: Crilam Decorative Pvt. Ltd.
Email: info@crilamdecorative.com
Phone: +91 82982 97475
Address: 123/628(E), Fazal Ganj, Kanpur Nagar, Uttar Pradesh, 208012, India
We aim to resolve all grievances within the timeframe stipulated by applicable law.